9 October 2014

TASTE MIGF @ The Spectacular Preview Event For The Malaysia International Gourmet Festival Sunway Pyramid Convention Centre



A Celebration of Culinary Creativity
With bite-sized edible works of art, tasty yet informative workshops, luxury gourmet products and upscale property purchasing opportunities, Taste MIGF 2014 opened the official MIGF month of October with a bang!

Since 2001, the Malaysian International Gourmet Festival has attempted to spotlight the burgeoning fine dining scene in Malaysia with a variety of special menus, offers and exhibitions, and this year's Taste MIGF – the two-day preview event of the Festival – kicked things off in spectacular fashion.

Held over the weekend of the 27th and the 28th of September in the Sunway Convention Centre, there was an endless stream of things to see, smell, taste and touch for the average food-lover at the Festival. Food-tasting, cooking classes, wine appreciation, gourmet shopping – the list was endless.

A typical journey began with the redemption of Gourmet Dollars (the currency used for the tasting portions) from the registration counters with an average value of RM50 per booklet.

Once you had collected your MIGF bag and wristband, you would then be granted access into the awe-inspiring Theatre of Cuisines, with booths by the 28 participating restaurants encircling the area.

Each was exquisitely decorated with displays of food, ingredients, artwork, candles and more in styles that reflected the concept and character of their restaurant, attempting to outdo each other with their creativity.

Smiling serving staff would enthusiastically greet you as you pass, extolling the virtues of their artistic sampling portions and urging you to try a bite. If you decided to accept, you'd only need to tear off the requisite number of Gourmet Dollars to exchange for the portion of your choice, and receive a delicious sample in return that often looked almost too good to eat.



Around noon, guests would be treated to a cooking demonstration by the renowned Chef Wan, who kept up an enthusiastic and entertaining stream of familiar chatter as he moved expertly around his station, cooking up a storm for the hungry onlookers.


When you'd eaten as much as you could fit in your stomach, you had the option of joining a variety of workshops and cooking classes upstairs, ranging from lifestyle workshops such as wine tasting, cocktail mixing, networking and aromatherapy classes to cooking sessions with experienced chefs, serving anything from decadent Atlantic lobster to tiramisu and cheesecake.

Of course, samples were provided – freshly made for you on the spot!


How many opportunities would you ever have to speak directly to a knowledgeable chef or a renowned wine expert in an intimate class? Taste MIGF gave its visitors exactly that opportunity and they made full use of it, quizzing the experts who were only too happy to share their experiences. What's a good substitute for sugar syrup in cocktail mixing? What are the other ways quinoa can be cooked? They answered all these and more.

If you were lucky enough to be in the Theatre again around late afternoon, perhaps you would have caught the world pizza-tossing champion Pasqualino Barbasso in action as he dazzled crowds with his unique skills.



Spinning, twirling, even juggling the doughy discs (three at once at one point!) amid a mist of flour to a rhythm of lively Italian music, all with a wide smile on his face, he had the crowd clapping and cheering as he worked his magic, culminating in tossing a piece of dough that was long enough to drape over a child like a giant poncho – which he did!

Shopaholics would have had a field day as well the moment they ventured into the Epicure Gourmet Village, located just next to the Theatre of Cuisines. Fine food products, fresh seafood, gourmet meats and cheeses, premium coffees and teas, the newest technological appliances, excellent wines, inventive cocktails, even a booth by famed culinary institute Le Cordon Bleu – almost everyone left the hall laden with goodies of all sorts to take home.




Other sights worth seeing included the new Jaguar F-Type Coupe, which you could pose with to snap a picture of, some of the newest luxury properties to be built in SS2 and Klang, a selection of books and posters by BookXcess – host of the Big Bad Wolf Book Sale – and product demonstrations by Samsung.


Pretty representatives by French brewery Kronenbourg handed out discount coupons to patrons to sample their new beers, but they weren't the only ones working the floor as towering stilt-walkers dressed in a variety of outlandish costumes that featured pizza, cupcakes, and cooking apparatus chanted MIGF slogans and happily posed for pictures.

They say all things must come to an end, but though 10 pm on Sunday saw the curtain fall on Taste MIGF, the Festival itself is only just beginning. Over the month of October, all the 28 participating restaurants will be featuring their special Festival Menus, so if you missed out on sampling their cuisine, visit the restaurants themselves for a fuller experience!

Words From The Sponsors And Media Partners

Dato’ Mirza Mohammad Taiyab, Director General Of Tourism Malaysia

“The Malaysia International Gourmet Festival has been key in establishing, promoting and sustaining Malaysia’s reputation as a premier food destination. We would like to thank all involved, from the Master Chefs to the Festival Sponsors and Media Partners, to the Organisers for making such a vital contribution to the nation.”

Mr Hendrik Andersen, Managing Director of Carlsberg Malaysia

“We always look forward to this time of the year, when the best chefs in the country flex their gastronomic muscles and go all out in producing their most creative menus. As the official beer of MIGF for the fourth year running, we’re eager to bring Malaysia’s favourite brand, Kronenbourg 1664 to the Festival and sharing it with the thousands of diners throughout the period. Make sure you visit as many Festival restaurants as possible with friends and family to taste the diverse set of delights on offer this year.”

Mr Paul Ho, Senior Executive Director of Fujifilm (Malaysia) Sdn Bhd

“Renowned Malaysia International Gourmet Festival is here again to tempt your taste buds from September to October. Be inspired by fine cuisine. Enjoy the camaraderie. As Official Imaging Partner of MIGF, I wish everyone Great Food, Great Company and Great Pictures!”

Ms Rachel Yow, Managing Director of Vision Four Media Group

“The country can truly be proud of how the Malaysia International Gourmet Festival has matured over the years and we at Vision Four Media Group are delighted to play a large part in spreading the Festival news and Malaysia’s flourishing food scene to the world. We wish all the Festival Restaurants the best of luck and may the Red Hot Chefs sizzle with inspiration this year.”

YBhg Dato’ Eddie Teo, Executive Deputy Chairman of Seni Jaya Corporation

“It is once again a pleasure to partner up and help publicise the Malaysia International Gourmet Festival – an event that has grown by leaps and bounds since its inception 13 years ago. The sheer variety of cuisine on offer expands with each year and we are proud to be able to promote Malaysia’s premiere dining scenes to locals and internationals across the globe, benefiting all sectors of the business world. Fornow though, it’s time to dig in!”

Dr Jake Abdullah, CEO of Astro Radio Sdn Bhd – LiteFM & MelodyFM
“What better way could there be than to enjoy a good meal with good music? The two go hand in hand and LiteFM, which has been a Festival Partner for over a decade now, will once again help spread the word far and wide to its millions of listeners across nation. With its ‘Red Hot Chefs,’ the 2014 edition of the Festival surely has some scorching delights in store for foodies…. make sure to get out there and try them all!”

Mr Derek Chang, Managing Director of Scripps Networks Interactive, Asia Pacific – Asian Food Channel

“Scripps Networks Interactive is happy to partner with the Malaysia International Gourmet Festival once again. As the world’s leading producer of engaging lifestyle content in the food, travel and home category, and having not one, but two food channels in our media portfolio (Asian Food Channel and Food Network), we see great brand synergy between both brands. Scripps is committed to supporting the culinary scene in Asia and we look forward to sharing all of the wonderful cuisine that Malaysia has to offer with our regional viewers.”

YBhg Datin Su Wai Fun, Managing Director of AsiaReach Media Sdn Bhd – Vision KL

“Vision KL, the nation’s widest read lifestyle magazine, is proud to once again help circulate the Festival news among its millions of readers, both in print and online at visionkl.com. Our comprehensive coverage of MIGF extends far beyond the Festival month, providing 360 degree news on all things related to this renowned food event through the whole year.”

MIGF2014 : “Red Hot Chefs!” Participating Restaurants
No
Restaurant
Type of Cuisine
Website
1
Aliyaa Island Restaurant and Bar
Sri Lankan Cuisine
www.aliyaa.com
2
Bunga Emas
Malay Fine Dining
www.theroyalechulan.com
3
L’Heritage
French Contemporary
www.theroyalechulan.com
4
Minori Japanese Restaurant
Japanese Cuisine
www.minori.com.my
5
Chambers Bar and Grill
Open Grill
www.life.hiltonkl.com/Bars-Lounges/Chambers-Bar
6
Chynna
Cantonese Cuisine
www.life.hilton.kl.com/Restaurants/Chynna
7
Graze
European Cuisine
www.life.hilton.kl.com/Restaurants/Graze
8
Charcoal
Open Grill
www.shr.my
9
Cuisine Gourmet by Nathalie
French Cuisine
www.nathaliegourmetstudio.com
10
Dynasty
Cantonese and Sichuan Cuisine
www.klrenaissance.com
11
Sagano
Japanese Cuisine
www.klrenaissance.com
12
Grill 582
Classic European
www.bwpduasentralkualalumpur.com
13
Imperial Rama
Thai and Chinese Cuisine
www.rwgenting.com/en/fb/oriental/irama/index.htm
14
LTITUDE Restaurant, Bar & Lounge
Western & Japanese Cuisine
www.rwgenting.com
15
The Olive
Western Continental Cuisine
www.rwgenting.com/en/fb/index.htm
16
La Scala
Italian Cuisine
www.lascala.my
17
Maison Francaise
French Modern Cuisine
www.maisonfrancaise.com.my
18
Marble 8
Western Cuisine
www.marble-8.com
19
Marini’s On 57
Italian Cuisine
www.marinis57.com
20
NEO Tamarind
Modern Thai Cuisine
www.tamarindrestaurants.com/neo-tamarind.html
21
Nerovivo
Italian Cuisine
www.nerovivo.com
22
Nook
Asian & International Cuisine
www.aloftkualalumpursentral.com/en/nook
23
Samplings On The Fourteenth Restaurant
Western Classic Cuisine
www.berjayahotel.com
24
Seasonal Tastes
International Cuisine
www.westinlangkawi.com/dining-seasonaltastes
25
Signature By the Hill
Asian & International Fusion
www.theroof.com.my/signature-by-the-hill
26
Tanzini
European Modern Cuisine
www.tanzini.com.my
27
Ten Japanese Fine Dining
Japanese Cuisine
www.tenrestaurant.com.my
28
Zender’s Restaurant & Bar
European Modern Cuisine
www.zenderskl.com



FESTIVAL PARTNERS & SPONSORS

1.               Principal Sponsor
Vision Four Media Group

2.               Principal Partner
Tourism Malaysia

3.                Media Launch Venue Sponsor
Sunway Pyramid Shopping Mall

4.               Official Imaging Partner
FujiFilm

5.               Official Beer
Kronenbourg 1664, Carlsberg


FESTIVAL MEDIA PARTNERS
1.     AFC
2.     Astro
3.     LiteFM
4.     Seni Jaya
5.     Vision Four
6.     Vision KL
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8 October 2014

The Festival Gala Launch @ MALAYSIA INTERNATIONAL GOURMET FESTIVAL (MIGF) Sunway Pyramid Convention Centre


The Malaysia International Gourmet Festival and its spectacular preview – Taste MIGF – kicked off with a scorching Gala Launch as this year’s Red Hot Chefs!

“Welcome fellow banqueters, gourmets, gourmands, epicureans, bon vivants, foodies, carnivores, herbivores and all lovers of fine food…welcome to the Gala Launch of Taste MIGF,” announced MIGF Organising Chairman Dato’ Steve Day as he stood on stage, welcoming the masses to the launch of the 14th Malaysia International Gourmet Festival.



Festival Royal Patron, Tunku Naquiyuddin ibni Tunku Ja’afar – who has stood in the role since the Festival’s inception – sat across from the stage in the scintillating Theatre of Cuisines, surrounded by captains of industry, all there to take global gourmet safaris, sampling portions from each of the 28 participating restaurants in this year’s festival. Global indeed as fare from the four corners of the Earth were well represented, from Sri Lankan to Cantonese, Modern French to Italian, Japanese to Thai, and a fusion of International and Western specialities.


The month long food extravaganza has become a culinary milestone on the Malaysian calendar proffering specially created Festival Menus abounding with creativity and overflowing with flavour. At no other time in the year is the gastronomic landscape of the country so alive with innovation as Festival restaurants try to outdo each other in friendly competition, raising the standards in doing so year on year.

As each of the Festival Master Chefs strutted on stage, the MC announced them in synch with the MIGF Red Hot Chefs TV ad, they struck a pose while media cameras flashed and the crowd looked on. Then, under a sea of confetti, with Dato’ Steve and Tunku Naquiyuddin on stage, the Festival was officially declared open.


Also making a special appearance was the spanking new Jaguar F-Type Coupe in jet black. The stunning vehicle, with a gently sloping roofline and sultry silhouette, was uncovered by Dato’ Steve immediately following the chefs’ gambit. A vision of automotive beauty, the car fit like a glove into the Theatre of Cuisines, alongside the gorgeous food on display.


The Theatre of Cuisines, filled to the brim with stunning restaurant booths, teemed with invitees eagerly sampling the lush fare on offer. Eye catching stilt walkers in colourful culinary-themed costumes moseyed through the crowds, stopping for selfies with foodies as they munched on everything from mini wagyu burgers, blow-torched tuna, French snails and pan-seared tiger prawns.





Entertainment for the night came from a duo of top-notch bands, starting with the Aseana Percussion Unit who let loose a slew of infectious rhythms that kept the atmosphere flaming hot. Next up came The Elements whose set continued to move the crowd as they trod the dance floor and danced the night away. In between, a DJ threw down a remixed set of classics, from The Supremes to Michael Jackson.




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